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Research papers

The SOFRES 10,000

Consumer panels have by this time become a relatively classical device for investigating buying habits in the field of mass-consumption goods: it occurred to us that a rather different type of panel could be devised with a view to checking on sales...

Catalogue: Seminar 1972: Panels
Author: Y. Lambert
Company: KANTAR TNS Malaysia
June 15, 1972
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Citation

Lambert, Y. (1972a, June 15). The SOFRES 10,000. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-sofres-10-000